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Cold Calling Techniques

That Really Work!

Adams Media,

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Category: Sales & Marketing

Cold Calling Techniques

In this summary, you will learn

  • How to improve your results as a salesperson
  • Why managing prospects and setting appointments are the most important elements of sales
  • Specific techniques to increase the number of appointments and sales that you generate from cold calling


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Why you should read Cold Calling Techniques

Like most small companies, relies on our sales force to stay in business, and our sales force relies on Stephan Schiffman. His sales advice is simple, applicable and, above all else, effective. His work is full of tips that help you get better results. If you think that you don’t need another book on sales, would reply with a classic Schiffman: "You know, a lot of other people told me the same thing before they had the chance to see how this Abstract could help them increase sales."

About the Author

Stephan Schiffman has trained salespeople at AT&T Information Systems, Chemical Bank, Motorola, and many other companies. He has trained some 350,000 salespeople nationwide. President of DEI Management Group, he also is the author of Closing Techniques (That Really Work!), The 25 Habits of Highly Successful Salespeople, and several other volumes on sales.

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