Content Is Currency
Developing Powerful Content for Web and Mobile
Nicholas Brealey Publishing, 2011
Category: Sales & Marketing
Online, content trumps everything.
In this summary, you will learn
- Why quality content is crucial to online marketing
- What forms content can take
- How to connect to, sustain and expand an audience
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Why you should read Content Is Currency
To market your products or services online, heed one bedrock Internet principle: Content rules. Your goal is to pull people to your site by appealing to their concerns; the challenge is how. Internet content expert Jon Wuebben shows you how to create compelling content, brand yourself online, market and sell your content, and get eyeballs onto your page. Though Wuebben repeats and contradicts himself once or twice and offers a few overly optimistic predictions, getAbstract recommends his knowledgeable, practical, but basic, guidance to rookie entrepreneurs, business owners and Internet marketers.
About the Author
Jon Wuebben, the CEO of ContentLaunch, an Internet content firm, is also the author of Content Rich: Writing Your Way to Wealth on the Web.
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May 6, 2013 Pat BriggerContent is king, and that won't change.
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