Summary of Conversations That Win the Complex Sale

Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

McGraw-Hill, more...

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Conversations That Win the Complex Sale book summary
Your sales system doesn’t determine your sales. Your conversations with prospects do.


7 Overall

8 Applicability

6 Innovation

7 Style


With widespread competition and the commoditization of products and services, salespeople have difficulty differentiating their offerings from their competitors’ goods or services. Many sales reps resort to severe price cuts, the ultimate self-defeating differentiator. Sales message consultants Erik Peterson and Tim Riesterer propose a different tactic. Their book presents the core concepts from their popular “Power Messaging workshops,” which teach salespeople how to engage prospects in compelling, profitable sales conversations. This eye-opening program has helped salespeople improve their results for 20 years. getAbstract recommends this book to salespeople who want to stand out from the competition and win their prospects’ attention and agreement.

In this summary, you will learn

  • How sales conversations – not selling systems – deliver sales
  • How to engage prospects in profitable sales conversations


Do You Have Gas in Your Tank?
In 1986, Alain Prost, a French Formula 1 champion, held the lead for most of the German Grand Prix, but he ran out of gas in the last lap. Prost jumped out of his car and tried to push it across the finish line. He received a thunderous ovation from the crowd...
Get the key points from this book in less than 10 minutes.

About the Authors

Erik Peterson is vice president of strategic consulting at Corporate Visions. At the same company, Tim Riesterer is chief marketing officer and senior vice president of products and consulting.

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