Summary of Crush It!

Why NOW Is the Time to Cash In on Your Passion

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Crush It! book summary
Gary Vaynerchuk became a cybercelebrity with his kooky wine blog, and he believes you, too, can live your dream online.

Rating

6 Overall

7 Applicability

5 Innovation

6 Style

Review

Although many people advise against turning your hobby into your day job, Gary Vaynerchuk, an Internet and business phenomenon, vehemently disagrees. He boldly promotes quitting your job to pursue a profession that is your passion. An immigrant from Belarus, Vaynerchuk rose to fame in his mid-30s because of Wine Library TV, the popular, highly publicized video blog he started in 2006. Through his imaginative Internet Webcasts, Vaynerchuk has made himself a leading authority on wines and a respected expert on online brand development and marketing. His style is unpretentious, a welcome change from the reserved mien of tuxedoed wine critics. Vaynerchuk provides step-by-step explanations on how to create a personal brand and promote it using social media such as Facebook and Twitter. Although the advice is overly simplistic – Vaynerchuk somewhat naively assumes anyone can emulate his success – and the topic is well-worn, getAbstract appreciates Vaynerchuk’s sincere advice and recommends his clear, lively book to new entrepreneurs and others who want an introduction to the world of social media.

In this summary, you will learn

  • How to create an online “personal brand,”
  • How to showcase your brand on your blog
  • How to use social media to promote your brand
  • How to profit from your brand
 

Summary

What’s Your Passion?
If you have a passion such as cooking, playing the flute or skydiving, quit your day job. Using social media and Internet networking to establish and profit from a strong personal brand, you can transform your passion into your career, and earn a good living in the...
Get the key points from this book in less than 10 minutes.

About the Author

Gary Vaynerchuk is the founder of Wine Library TV, a popular video blog. He publishes articles, blogs and Web sites about online marketing.


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    Martha Mallma-Higgins 4 years ago
    Al least Creating a facebook profile is a must to promote my business or activities, that's right!!
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    Jonathan Drake 5 years ago
    Awesome Book by Awesome author. Good reason why it was/is a NY TImes bestseller

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