In this summary, you will learn
- How to create an online “personal brand”
- How to showcase your brand on your blog
- How to use social media to promote your brand
- How to profit from your brand
Why you should read Crush It!
Although many people advise against turning your hobby into your day job, Gary Vaynerchuk, an Internet and business phenomenon, vehemently disagrees. He boldly promotes quitting your job to pursue a profession that is your passion. An immigrant from Belarus, Vaynerchuk rose to fame in his mid-30s because of Wine Library TV, the popular, highly publicized video blog he started in 2006. Through his imaginative Internet Webcasts, Vaynerchuk has made himself a leading authority on wines and a respected expert on online brand development and marketing. His style is unpretentious, a welcome change from the reserved mien of tuxedoed wine critics. Vaynerchuk provides step-by-step explanations on how to create a personal brand and promote it using social media such as Facebook and Twitter. Although the advice is overly simplistic – Vaynerchuk somewhat naively assumes anyone can emulate his success – and the topic is well-worn, getAbstract appreciates Vaynerchuk’s sincere advice and recommends his clear, lively book to new entrepreneurs and others who want an introduction to the world of social media.
About the Author
Gary Vaynerchuk is the founder of Wine Library TV, a popular video blog. He publishes articles, blogs and Web sites about online marketing.
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December 16, 2011 Martha Mallma-HigginsAl least Creating a facebook profile is a must to promote my business or activities, that's right!!
December 21, 2010 Jonathan DrakeAwesome Book by Awesome author. Good reason why it was/is a NY TImes bestseller