The World's Largest Library of Business Book Summaries
The fastest way to expand your business knowledge

Engage!

The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Wiley,

Buy the book

Category: Sales & Marketing

Engage!
Bookstack

In this summary, you will learn

  • What constitutes social media
  • How organizations can become active on the social web
  • How to engage with online consumers

Rating

Rating (?)

(7)

Applicability

(7)

Innovation

(6)

Style

(7)

Why you should read Engage!

Digital analyst and sociologist Brian Solis steps from the virtual world into the real world to teach companies how best to exploit social media to engage consumers, build brand equity and compete. Solis backs up his comprehensive, detailed report with exhaustive research. He does occasionally fall prey to indecipherable phrasing such as, “Inward focus now must include outward contribution.” Despite these minor problems, getAbstract recommends this definitive social media guide to executives who want to stake their firms’ claim in the web’s vast territory.

About the Author

Brian Solis, a principal at the research-based advisory firm Altimeter Group, is a digital analyst and sociologist. He leads interactive programs for Fortune 500 companies.


Do you like this summary?

Comment on this summary

Be the first to write a comment!

Sign in to share your opinion

Customers who read this summary also read

By the same author