Futurize Your Enterprise

Business Strategy in the Age of the E-Customer

by David Siegel

John Wiley & Sons, Inc., 1999

ISBN: 9780471357636
Pages: 318

Category: Sales & Marketing

In this summary you will learn

• Why your company is only as good as its Web site
• What 14 tips you should heed as an “e-xecutive”
• Why all of your employees should be computer-savvy

Why you should read Futurize Your Enterprise

Which came first, you’ll wonder after reading this book, the future or Futurize Your Enterprise? There’s nothing cryptic about the message here: thanks to the Internet and e-mail, the little people who buy your products and services are talking to each other, and in doing so, they’re becoming powerful. If you’re not ready to put the customer first and get rid of your Old World habits, your business will never succeed. Futurize Your Enterprise is a patient introduction to this new era, a wonderfully workable framework for forging ahead into the Brave New World of e-commerce. David Siegel’s valuable prognostications rise out of a refreshing blend of common sense and potent intelligence. Managers, get your hands on this book – it predicts your doom and your salvation. Study it and you’ll end up on the right side. getAbstract also suggests that students and investors read this book, which will leave you pondering whether it’s predicting the future, or dictating it word-for-word.

About the Author

David Siegel is a leading Internet strategist. He is widely known for his best-selling book, Creating Killer Web Sites, which has been translated into 15 languages. Siegel is also an internationally sought-after public speaker.

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