Game-Based Marketing
Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Category: Sales & Marketing
To engage your customers, add games to your marketing mix.
In this summary you will learn
- How to add games and game mechanics to your marketing mix
- How to use games to influence behavior and reach business goals
- How some brands successfully used “game-based marketing” to boost revenues
getAbstract rating
| getAbstract rating |
Applicability |
|
Innovation |
|
Style |
|
| Level of Expertise |
Why you should read Game-Based Marketing
People play games – online, on phones, on game consoles – everywhere. Industry expert Gabe Zichermann, in collaboration with pop culture writer Joselin Linder, tells you how to engage your customers through interactive game play and take advantage of this growing trend. While Zichermann’s book gives readers a head start on exploring game-related marketing, the author unfortunately refers to Frequent Flyer Programs, World of Warcraft and even Webkinz without explaining how they work. Zichermann details the growth of gaming and explores the use of “Funware” – the word he coined for using games in a business context. getAbstract finds that this invitation to the playground is an appropriate opening move for those interested in adding gaming elements to their marketing mix.
About the Authors
Gabe Zichermann is CEO of beamME. Joselin Linder wrote The Purity Test and Fake a Death in the Library.
Do you like this summary?
Want More?
Customers who read this summary also read
-
Turn Clicks Into Customers
Proven Marketing Techniques for Converting Online Traffic into Revenueby Duane Forrester
-
Mobilize
by Rana June Sobhany
-
Beyond Viral
by Kevin H. Nalty
-
MicroMarketing
by Greg Verdino
