Summary of Groundswell

Winning in a world transformed by social technologies

Harvard Business Review Press, more...

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Groundswell book summary
Join the online “groundswell” roaring toward you and your company – or get swamped by it.


9 Overall

10 Applicability

8 Innovation

9 Style


Do you visit a social networking site at least once a month, like “one in four online American adults”? Do you read an online journal or blog, like 52% of online Japanese? Social networks, blogs, wikis, tags, online reviews, support forums and widgets are all part of the latest online revolution, a “groundswell” that is transforming not only the internet but the way the world works. Companies that lack the vision to join this groundswell will soon be dinosaurs. Forrester Research analysts Charlene Li and Josh Bernoff explain the groundswell, why it is occurring, what its principal tools and applications are, and how your firm can exploit them. getAbstract finds this book timely, comprehensive, insightful and instructive. It is ideal for readers who want to know what they can do for their companies in the sometimes daunting online environment.

In this summary, you will learn

  • What the online “groundswell” is
  • How your company can leverage it to enhance your brand, increase sales and improve operations


Join the “Groundswell” – or Get Swamped by It
On YouTube, you can watch videos of Blendtec CEO Tom Dickson, outfitted in a lab coat, using his company’s blender to pulverize rake handles, cubic zirconia, hockey pucks and other items. Dickson even blended an iPhone, quickly turning it into...
Get the key points from this book in less than 10 minutes.

About the Authors

Charlene Li is the founder of the social media consultancy Altimeter Group and a former analyst at Forrester Research. Josh Bernoff is senior vice president of Idea Development for Forrester Research.

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