How To Sell When Nobody's Buying
(And How to Sell Even More When They Are)
Category:
Sales & Marketing
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(1)In this summary you will learn
- Why conventional sales methods do not work during a recession
- How to energize your sales
- How to create a personal brand with online tools
- How to use social media to connect with prospects
Why you should read How To Sell When Nobody's Buying
Desperate times call for desperate measures, and, when it comes to selling during an economic downturn, the survival of your firm may depend on taking some radical, assertive action. Speaker, author and trainer Dave Lakhani contends that old-time sales techniques are no longer appropriate. He recommends alternative, innovative selling approaches, including some gutsy – though perhaps clichéd – ploys. Alas, the book is sometimes banal (“The best time to sell more is when people are buying”) and very self-referential, and customers may perceive a few of its sales tactics as overly pushy. Nevertheless, getAbstract finds that Lakhani provides interesting recommendations and numerous valuable web resources for salespeople who want to establish or embellish their personal brands, connect with prospects and operate more efficiently. These pointers make the book a worthwhile addition to any sales professional’s library.
About the Author
Dave Lakhani, a sales trainer, entrepreneur and speaker, is president of a public relations and marketing firm.
Comment on this summary Sign in to share your opinion
| Kristina Haugen | October 6, 2010 |
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very informational, I liked some ideas but, instead of being in the computer/email/twitter, I would prefer face to face contact with customers. I believe this builds trust and a face to face convesation makes most people feel more comfortable. |
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