Key Account Management

A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status

by Peter Cheverton

Kogan Page, 2004

ISBN: 9780749441692
Pages: 352

Category: Sales & Marketing

In this summary you will learn

• The basics of key account management
• Why you want to become your customers’ key supplier
• How customers select suppliers and how to be chosen
• How to build key account partnerships with your customers

Why you should read Key Account Management

As supply chains get shorter, industries are consolidating and buyers are narrowing their lists of preferred suppliers. This means that suppliers must get closer to their customers and manage their critical accounts carefully. This thorough survey of key account management outlines all of the essentials. Author Peter Cheverton provides a good overview of analytical tools, sound advice on strategy, timely warnings and even a CD with software and planning tools. Without great loss, the manuscript could have been trimmed much tighter, but the author’s style is clear enough that the unnecessary material is not particularly burdensome. getAbstract.com highly recommends this book to anyone with an interest in key corporate sales.

About the Author

Peter Cheverton is Director of Insight Marketing & People, a key account management (KAM) consultancy and training firm. He is also the co-author of Key Account Management in Financial Services.

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