Little Green Book of Getting Your Way

How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others

by Jeffrey Gitomer

Prentice Hall, 2007

ISBN: 9780131576070
Pages: 220

Category: Sales & Marketing

In this summary you will learn

• How to persuade others to get what you want
• How to be a convincing salesperson
• How to use 9.5 pointers to become more confident

Why you should read Little Green Book of Getting Your Way

Jeffrey Gitomer has written numerous “Little” books on sales and motivational techniques, all titled with signature colors. These books provide straightforward encouragement in a jovial tone. Gitomer offers you information and confidence; he’s not so interested in depth. His mission is to teach the uninformed, the unskilled, the shy and the wary how to be persuasive for their own profit. He opens the door into public speaking and presentations, and tries to imbue his readers with self-assurance by being visually jazzy, super accessible and totally elementary to read. His weapons of choice include full-page big-type quotations (often of his own aphorisms), emphatic repetition of basic advice, plenty of capital letters and pages of informative check-off lists. getAbstract invites novice salespeople (in particular) as well as new speakers and presenters to find a cheerleader here, waving his green pom-poms and yelling catchy advice to help you muster your personal power in public.

About the Author

Jeffrey Gitomer is a best-selling author, columnist, sales trainer and business coach. His other books include the Little Gold Book of Yes! Attitude, the Little Black Book of Connections and The Sales Bible.

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