Marketer's Toolkit

The 10 Strategies You Need to Succeed

by Harvard Business Essentials

Harvard Business Review Press, 2006

Copyright 2006 Harvard Business School Publishing Corporation.
Summarized by permission of Harvard Business Press
ISBN: 9781591397625
Pages: 229

Category: Sales & Marketing

In this summary you will learn

• How to use the fundamental concepts of modern marketing
• How to define your target market and position your product
• How to allocate your resources and find the appropriate marketing mix

Why you should read Marketer's Toolkit

Don’t bother registering for Marketing 101. Instead, read this book. As part of the solid Harvard Business Essentials series, it serves as a wonderful introduction and overview of marketing in today’s business environment. It provides all the marketing tools you’ll need to build your marketing plan, differentiate your product, hammer away at your customers and position your brand. It also touches on pricing, utilizing the Internet and crafting the best media mix for your message. Those already in marketing might not find much new here, although this textbook serves as a cohesive, well-constructed blueprint. The subhead mentions 10 strategies, but the book has far more. getAbstract recommends it as an excellent introduction and resource to new managers and to those entering the field of marketing.

About the Author

The Harvard Business Essentials series, which began in 2002, provides advice, coaching, information and guidance on business topics. Drawing on content from Harvard Business School Publishing and other sources, these guides provide a practical resource for readers in a variety of fields. To assure quality, a specialized content adviser closely reviews each volume.

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