Marketing in the Age of Google

In this summary, you will learn

• Why online search represents a rich marketing opportunity
• Why organic search provides better marketing than paid search
• How to develop an effective “search acquisition strategy”
• How to create compelling web content

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Why you should read Marketing in the Age of Google

The more visitors come to your website, the more links it will have, the more people will look for it and the more sales you will achieve. The search is the consumer’s door to your site and search engine optimization (SEO) is the key. Some self-proclaimed SEO “experts” recommend using “link farms,” “spammy keywords” and verbose “nonsense” websites. These charlatans represent the dark side of the legitimate search strategy consulting offered by proven authorities like Vanessa Fox. A former Google executive, Fox explains how your company can create and implement an intelligent “search acquisition strategy.” The right approach calls for purposeful development of online content. You want searchers to click through to your website and find it relevant, so they buy your merchandise. getAbstract recommends Fox’s book as a pivotal SEO guide for marketing managers, website content developers and online sales professionals.

About the Author

Consultant and speaker Vanessa Fox, an expert on search engine strategy, served as Google’s spokesperson to website owners on how its search algorithm works.