Move the World

Persuade Your Audience, Change Minds, and Achieve Your Goals

by Dean M. Brenner

John Wiley & Sons, Inc., 2007

ISBN: 9780470073186
Pages: 224

Category: Sales & Marketing

In this summary you will learn

• How to persuade an audience
• How to avoid common communication mistakes
• Which speech-making “don’ts” are just myths
• What are the “building blocks of persuasion”
• How to use the “GAP Method” of persuasion to set “goals,” know your “audience” and make a communication “plan”

Why you should read Move the World

Someone who writes a book about persuasive communication should be able to present information in a masterful, engaging style. Dean M. Brenner saw this challenge and conquered it. His book is a pleasure to read, thanks to his first-rate writing and valuable ideas. To add to the fun, he peppers his chapters with many witty quotes about public speaking, like this from Mark Twain: “It usually takes more than three weeks to prepare a good impromptu speech.” Brenner’s top-notch book will teach you how to influence others with your communication and presentation skills. And if he repeats himself a little, it’s just so you’ll know what to emphasize. getAbstract recommends this book to salespeople, coaches, politicians and managers, and to anyone else who must stand up and speak. Start reading now if you want to emulate the smooth-talking guy Twain once praised by saying, “He could persuade a fish to come and take a walk with him.”

About the Author

Dean M. Brenner is founder and president of The Latimer Group, which trains executives to be effective communicators. He chaired the Olympic Sailing Program to help the U.S. sailing team.

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