Sprout!

Everything I Need to Know about Sales I Learned from My Garden - Four Steps to

by Greg Wright and Alan Vengel

Berrett-Koehler, 2004

ISBN: 9781576752074
Pages: 150

Category: Sales & Marketing

In this summary you will learn

• What specific sales techniques you can use
• What pitfalls you need to avoid

Why you should read Sprout!

The notion of growing your business like a garden may not seem particularly original, but the direction these authors take their sales advice in is quite fresh. In an unusual and welcome act of focus, they dwell on one aspect of the sales professional’s life: how to prolong your career and stick with it, despite the weeds and rocks hurled continually at today’s selling professional. Their advice is practical and couched in colorful anecdotes and garden metaphors. Sales advice blooms throughout the story of an imaginary sales professional, Marsha Molloy, who is struggling to get her professional groove back. Since burnout is an epidemic in the sales profession, this book is a valuable addition to the topic. It offers solid advice, or "sales seeds," in a colorful and engaging way. getAbstract strongly recommends it to all those who seek to do more than make a sale - and, rather, aim to build a sales career.

About the Authors

Alan Vengel, a partner in Vengel Lash Associates, Inc., is the author of The Influence Edge. He works as an educator, speaker and consultant for businesses of all sizes, including Fortune 500 companies. Greg Wright has accumulated 27 years in "the selling game." He founded his own consulting practice, C.G. Wright and Associates, at age 27, and today spends most of his time with sales professionals, helping them to sell more products and services. His clients include medical, high tech and energy companies.

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