Summary of Tactical Transparency

How Leaders Can Leverage Social Media to Maximize Value and Build their Brand

Jossey-Bass, more...

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Tactical Transparency book summary
In the information age, you can’t control who talks about your business, but you can shape how– with transparency.

Rating

8 Overall

8 Applicability

7 Innovation

8 Style

Review

Shel Holtz and John C. Havens have tremendous experience with a range of social media, and both this experience and their zest for its possibilities come through clearly. This lively, timely book’s core message is simple: In the digital age, transparency is a requirement, not a choice, and so business leaders must decide how to manage it. Your choices are complex, and fraught with emotion and risk. Transparency issues concerning openness and how much data to divulge often unfold in real time, so business readers need every bit of the guidance and preparation the authors provide. Holtz and Havens acknowledge that some of their specific suggestions will become dated quickly; however, their general principles and case studies will be useful for quite some time. (Actually, more pertinent than the fear that their pointers will become dated is the concern that the authors are overly enthusiastic about their topic.) getAbstract recommends this to readers interested in social media, and to leaders trying to shape a communication strategy in today’s shifting landscape.

In this summary, you will learn

  • What transparency is
  • How transparency will affect your business
  • How to use social media to your benefit, since your customers and employees are already there – talking about you
 

Summary

An Overview of Transparency
Transparency means being clear and open with your public to give “greater authenticity to your company and your brands.” The exact way you choose to do this is “tactical transparency,” that is, selecting tools and techniques to create authenticity and openness...
Get the key points from this book in less than 10 minutes.

About the Authors

Shel Holtz, author of Public Relations on the Net, is a principal of Holtz Communication + Technology. John C. Havens is lead organizer for PodCamp NYC and vice president of business development for BlogTalkRadio.


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