(6)
(7)
(3)
(8)
(4)In this summary you will learn
- How to identify 10 common marketing deficiencies
- How to correct them
- How new approaches can refocus the marketing department and enable it to contribute more to the bottom line
Why you should read Ten Deadly Marketing Sins
Increasingly, management is holding marketing departments responsible for making expensive mistakes and not contributing to profits. What’s worse, marketers do not seem able to reverse the tide. That’s where professor Philip Kotler’s concise handbook becomes valuable. Kotler presents commonsense solutions to these problems by describing his version of the 10 deadliest marketing sins and how to atone for them. He cites specific examples to drive home his points. This breezy, easy book is devoted to giving marketing practitioners advice that enables them to regain the high ground and lift marketing back into prominence in the corporate hierarchy. If you want to market your products, your department and your career, getAbstract.com suggests inviting Prof. Kotler over for this little chat.
About the Author
Philip Kotler is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and the author of many books on marketing.
Comment on this summary
Be the first to write a comment! Sign in to share your opinion
If you wish to purchase 20 or more copies of this title (not the summary, but the actual book), please contact us at info@getAbstract.com. Make sure you include the title of the book and your phone number.
getAbstract makes it easy for you to access the summary of Ten Deadly Marketing Sins any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles!