Life is easier if you follow the law. So is marketing. Heed these 22 irrefutable maxims for marketing mavens.
In this summary you will learn
- What the 22 constant laws of marketing are
- How these laws can help your marketing plans flourish
getAbstract rating
| getAbstract rating |
Applicability |
|
Innovation |
|
Style |
|
| Level of Expertise |
Why you should read The 22 Immutable Laws of Marketing
Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 “laws” that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. getAbstract recommends this classic to anyone seriously interested in marketing. After all, you can’t ignore the law.
About the Authors
Al Ries and Jack Trout are experienced marketers, and the authors of best-selling books, including Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.
Do you like this summary?
Comment on this summary
-
May 1, 2012 Kathleen Holidaygood sound advice
-
November 23, 2011 Peer Christian Steinsimple und schnell phs
Want More?
Customers who read this summary also read
-
Marketing 3.0
From Products to Customers to the Human Spiritby Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
-
Consumer.ology
by Philip Graves
-
StoryBranding
by Jim Signorelli
-
Identifying Hidden Needs
by Keith Goffin, Fred Lemke and Ursula Koners
By the same authors
-
Repositioning
Marketing in an Era of Competition, Change, and Crisisby Jack Trout and Steve Rivkin
-
In Search of the Obvious
by Jack Trout
-
Trout on Strategy
by Jack Trout
-
A Genie's Wisdom
by Jack Trout
