The Social Factor

In this summary you will learn

• Why online social networking is popular
• What benefits it can offer your company
• How firms can collaborate by using social networking tools
• How to use wikis, blogs, tags, cloud computing and open-source software

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Why you should read The Social Factor

Four signs that you are seriously behind the Internet-driven times: 1) You type “www” in front of Web addresses, 2) You think “geek” is a term of derision, 3) You subscribe to TV Guide and 4) You have a landline. If these descriptions fit you, then you will find Maria Azua’s book eye-opening. She describes online developments such as wikis, cloud computing, crowdsourcing, widgets, social bookmarking, folksonomies, avatars and all the rest – and explains what they can do for your business. However, if you are already an experienced social networker, Azua’s guide will be a review of familiar information. getAbstract recommends this book to businesspeople who are feeling mystified by the Internet – that is, anyone who needs to update his or her Web skills. Online, it’s a new world. Azua’s book provides a good map.

About the Author

Maria Azua is responsible for the development of cloud computing applications and methodologies at IBM. She was inducted into the Women in Technology International Hall of Fame.