The Thank You Economy
Category: Sales & Marketing
If your firm isn’t already using social media, it clearly doesn’t care about its customers. Here’s how to change that perception.
In this summary, you will learn
- Why businesspeople must care about each customer and employee
- How any company can use social media rationales and strategies to improve its long-term bottom line
|Level of Expertise|
Why you should read The Thank You Economy
According to the French expression, “plus ça change, plus c’est la même chose” (the more things change, the more they stay the same). Marketing consultant Gary Vaynerchuk sees truth in these words. He argues that your great-grandparents probably knew the value of nurturing personal relationships with their customers, but their wisdom vanished when big corporations grew and managers found it more cost-effective to ignore customer concerns. Social media have changed all that, giving marketers the welcome opportunity to connect with current and potential customers in a manner unseen for several generations. If your customers like you, they’ll use Facebook, Twitter, LinkedIn and other networks to sing your praises. If they don’t like you, they’ll spread that news just as quickly. Vaynerchuk’s book might not be revolutionary, but it’s a thought-provoking addition to the discourse on social media, and a light, well-argued, entertaining read filled with real-world examples. getAbstract heartily recommends it to managers, employees and customers – to everyone who expects open, honest and caring relationships in their business dealings.
About the Author
Marketing consultant and speaker Gary Vaynerchuk is the founder of WineLibrary, co-founder of VaynerMedia, and the author of Crush It.
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May 3, 2012 Erica RauzinTeresa - You might also like Employees First, Customers Second, which just went online this week. It picks up on the theme you mention - caring for your employees.
E. Rauzin, managing editor, getAbstract
April 25, 2012 John SpenceVERY good book - excellent ideas - I believe Gary is spot on with his thoughts and ideas.
April 25, 2012 Koni GebistorfIf you're a wine enthusiast, make sure you watch some of his videos on YouTube. Hilarious.
December 28, 2011 William WargoI wish you had included some of the chapter titles so that one would know more about what the book covers.
December 28, 2011 Erica RauzinThanks for the helpful suggestion, William. We really found a lot to cover in this book - and more subheads might have meant less room for meaty content, though I see the need for guideposts, as you suggest. Your comment confirms our general approach that we want to share these great books with our readers in a logical way that reflects as much of the content as possible. We appreciate your feedback very much. E. Rauzin, managing editor, getAbstract
December 16, 2011 Martha Mallma-HigginsI always wanted to know what about is social media? and finally found the answer to my question. Now is the time to get into the social media marketing. Thanks to the economy!!
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