Skip navigation
Bookstack
The World's Largest Library of Business Book Summaries
The fastest way to expand your business knowledge

The Thank You Economy

by Gary Vaynerchuk

HarperBusiness, 2011

Category: Sales & Marketing

Get the summary
The Thank You Economy
If your firm isn’t already using social media, it clearly doesn’t care about its customers. Here’s how to change that perception.

In this summary, you will learn

  • Why businesspeople must care about each customer and employee
  • How any company can use social media rationales and strategies to improve its long-term bottom line

getAbstract rating

getAbstract rating (?)

(9)
Applicability

(9)
Innovation

(8)
Style

(9)
Level of Expertise (?)

(2)

Why you should read The Thank You Economy

According to the French expression, “plus ça change, plus c’est la même chose” (the more things change, the more they stay the same). Marketing consultant Gary Vaynerchuk sees truth in these words. He argues that your great-grandparents probably knew the value of nurturing personal relationships with their customers, but their wisdom vanished when big corporations grew and managers found it more cost-effective to ignore customer concerns. Social media have changed all that, giving marketers the welcome opportunity to connect with current and potential customers in a manner unseen for several generations. If your customers like you, they’ll use Facebook, Twitter, LinkedIn and other networks to sing your praises. If they don’t like you, they’ll spread that news just as quickly. Vaynerchuk’s book might not be revolutionary, but it’s a thought-provoking addition to the discourse on social media, and a light, well-argued, entertaining read filled with real-world examples. getAbstract heartily recommends it to managers, employees and customers – to everyone who expects open, honest and caring relationships in their business dealings.

About the Author

Marketing consultant and speaker Gary Vaynerchuk is the founder of WineLibrary, co-founder of VaynerMedia, and the author of Crush It.

Do you like this summary?

27

Comment on this summary

Sign in to share your opinion

  1. May 3, 2012 Erica Rauzin
    Teresa - You might also like Employees First, Customers Second, which just went online this week. It picks up on the theme you mention - caring for your employees.
    E. Rauzin, managing editor, getAbstract
  2. April 25, 2012 John Spence
    VERY good book - excellent ideas - I believe Gary is spot on with his thoughts and ideas.
    1. April 25, 2012 Koni Gebistorf
      If you're a wine enthusiast, make sure you watch some of his videos on YouTube. Hilarious.
  3. December 28, 2011 William Wargo
    I wish you had included some of the chapter titles so that one would know more about what the book covers.

    William Wargo
    1. December 28, 2011 Erica Rauzin
      Thanks for the helpful suggestion, William. We really found a lot to cover in this book - and more subheads might have meant less room for meaty content, though I see the need for guideposts, as you suggest. Your comment confirms our general approach that we want to share these great books with our readers in a logical way that reflects as much of the content as possible. We appreciate your feedback very much. E. Rauzin, managing editor, getAbstract
  4. December 16, 2011 Martha Mallma-Higgins
    I always wanted to know what about is social media? and finally found the answer to my question. Now is the time to get into the social media marketing. Thanks to the economy!!

Want More?

Buy the book

Customers who read this summary also read

By the same author

  • Crush It!
    Crush It!
    Why NOW Is the Time to Cash In on Your Passion

    by Gary Vaynerchuk