Trump University Marketing 101
How to Use the Most Powerful Ideas in Marketing to Get More Customers
Category:
Sales & Marketing
(6)
(8)
(4)
(3)In this summary you will learn
- How to use the basic concepts and tactics of marketing
- How to evaluate the effectiveness of each strategy
Why you should read Trump University Marketing 101
This book is a branded homage to the business acumen of Donald Trump, illustrating his success in marketing everything from cologne and shirts to commercial real estate and casinos. Author Don Sexton covers the basic building blocks of marketing strategy. His writing is straightforward, and he includes worksheets and checklists for novices, though he offers little new for experienced marketers. He covers a wide range of topics, from the basics of media outreach to managing research and financial benchmarks for a marketing campaign. The examples are limited almost exclusively to the Trump Empire, given that this is part of the "Trump University" series. getAbstract commends this as a good basic book on marketing.
About the Author
Don Sexton, Ph.D., a business professor at Columbia University for more than 35 years, is the founding president of a consulting firm. He has written many articles on branding and marketing.
Comment on this summary
Be the first to write a comment! Sign in to share your opinion
If you wish to purchase 20 or more copies of this title (not the summary, but the actual book), please contact us at info@getAbstract.com. Make sure you include the title of the book and your phone number.
getAbstract makes it easy for you to access the summary of Trump University Marketing 101 any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles!
