What's Your Story?
Storytelling to Move Markets, Audiences, People, and Brands
Category:
Sales & Marketing
(8)
(6)
(7)
(1)In this summary you will learn
- Why every business must communicate its message via stories
- How businesses use stories to leverage their marketing and strengthen their brands
- How to craft a story to sweep your listeners off their feet
Why you should read What's Your Story?
“It’s the same old story.” Well, perhaps it is, but that doesn’t make it any less effective. In fact, explain futurists and storytellers Ryan Mathews and Watts Wacker, the best way to convey your message is to use archetypical story themes derived from human experience. After all, who are Harley-Davidson’s outlaw riders but modern day Robin Hoods? And isn’t Apple just another warrior-like David attempting to defeat a Goliath-like Microsoft by offering the world superior graphics? You can tell a powerful story by learning basic storytelling techniques and crafting them to fit your message. Mathews and Wacker outline these basics, from leveraging themes and shaping your message, to finding the right context, and making it relatable and believable. Ironically, for a book about storytelling it is, at times, convoluted and a bit verbose. Even so, getAbstract suggests it to readers who want their business stories to have happy endings.
About the Authors
Ryan Mathews is a futurist and an innovative thinker about corporate culture. The CEO of a consulting company, he co-authored The Myth of Excellence. Watts Wacker is a futurist, speaker, director of a think tank, and the author of The 500 Year Delta and The Visionary’s Handbook.
Comment on this summary
Be the first to write a comment! Sign in to share your opinion
If you wish to purchase 20 or more copies of this title (not the summary, but the actual book), please contact us at info@getAbstract.com. Make sure you include the title of the book and your phone number.
getAbstract makes it easy for you to access the summary of What's Your Story? any time or any place. Once registered, you can choose from a variety of download formats: PDF for your computer, BlackBerry, iPhone, Kindle, PDA or other handheld devices. You can even obtain the audio version of many of our summaries.
Subscribe today to gain access to this summary as well as many other compelling titles!
