YouTube and Video Marketing

In this summary you will learn

• How to use online videos for marketing
• Where to find methods for creating videos, posting them online and drawing an audience
• What are the benefits of participating in the YouTube community

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Why you should read YouTube and Video Marketing

Have you seen Blendtec’s entertaining “Will It Blend?” videos on YouTube? Founder Tom Dickson throws such items as marbles, running shoes, glow sticks, golf balls and iPhones into his company’s blenders and flips the on switch. People love these crazy videos so much that Blendtec’s YouTube channel has more than 200,000 subscribers. In this book, Internet video-marketing expert Greg Jarboe explains how you, too, can become a “viral video master” and profitably showcase your products on YouTube. The book is part of John Wiley & Son’s An Hour a Day series, which makes various undertakings less daunting by breaking them down into easy-to-manage, step-by-step tasks. Covering technical information, video marketing tactics, strategy development, campaign implementation and results measurements, Jarboe offers a well-illustrated yearlong workflow using 60 minutes daily for video marketing – though an hour seems more practical for some steps than others, like running a promotional campaign. getAbstract recommends his thorough manual to entrepreneurs and marketers of all types.

About the Author

Greg Jarboe founded and heads a firm that handles public relations, search engine optimization and video marketing.