Be the Elephant

In this summary you will learn

• Why you want to make your small business larger
• How to use sales in product development
• How to establish a great value proposition

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Why you should read Be the Elephant

Steve Kaplan communicates his vast business-development experience in focused, easily understandable prose. His writing is punchy and filled with illustrative vignettes to illustrate his points in an easy, entertaining way. While you must have frontline experience to build your organization, the basics Kaplan provides are a sound, necessary complement. He explains these core principles compactly and keeps the technical aspects fairly light. This sales and business growth manual is not directed to the sophisticated strategist, but to the bullet-point level entrepreneur who wants the how-to-expand formula without a lot of if-this-then-that discussion. getAbstract can report from experience that informative reading on nurturing your business that is also this entertaining and accessible is hard to find.

About the Author

Steve Kaplan, a consultant and the author of the bestseller Bag the Elephant, works on helping businesses grow and improve.