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(6)In this summary you will learn
- How to measure the "big five" traits that shape your personality
- How to harness the entrepreneurial "genes" that lead to success
Why you should read Instinct
To a great extent, entrepreneurial genius is a matter of nature, not nurture. So it’s all too easy to look at a wildly successful entrepreneur, such as Bill Gates, and simply shrug with resignation. But that would be a mistake, argues author Thomas Harrison, a scientist-turned-entrepreneur who sets out to crack the genetic code of successful business owners. His approach is laudable both for its creativity and its utility. You are very likely to gain practical insights into your personality from Harrison’s primer about the entrepreneurial genome. At times, Harrison allows his analysis to become too general, and, indeed, no one can hope to offer the final word on beings as complex as ambitious entrepreneurs. Still, getAbstract recommends this innovative study of enterprising personalities to any ambitious entrepreneur (or potential entrepreneur) in need of a little constructive introspection.
About the Authors
Thomas L. Harrison is chairman and chief executive officer of a division of a major U.S. corporation. Educated as a scientist, he previously sold pharmaceuticals and ran an ad agency specializing in health care. Writer and editor, Mary H. Frakes, is the author of Mind Walks.
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