The Guru Guide to Entrepreneurship

In this summary you will learn

• What personality traits entrepreneurs share
• How to develop your ideas and get customers
• How to be a successful self-promoter

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Why you should read The Guru Guide to Entrepreneurship

This is entrepreneur advice straight from the horses’ mouths. In this case, the horses are 70 well-known entrepreneurs who reveal their success secrets on everything from identifying a good business concept to raising money, getting and keeping customers and managing people. Authors Joseph H. Boyett and Jimmie T. Boyett draw on material written by and about these start-up monarchs and end each chapter with a concise summary of the lessons that a reader should glean from their stories. In addition, they include a useful appendix with summary bios of each of the men and women cited or quoted in the book. getAbstract invites budding entrepreneurs to enjoy this book while picking up some invaluable pointers, while more experienced businesspeople are encouraged to browse its pages and collect some dandy quotes to throw around the conference table.

About the Authors

Joseph H. Boyett  is a cofounder of Boyett & Associates, a consulting and research firm that specializes in helping companies implement state-of-the-art management and organizational practices. He has been a consultant to a number of Fortune 500 companies, including IBM, British Petroleum, Merck, EDS and Bell South. He is the author of ten books, including Workplace 2000, Beyond Workplace 2000 and The Guru Guide. Jimmie T. Boyett  is a cofounder of Boyett and Associates and co-author of six books, including Beyond Workplace 2000 and The Guru Guide. She is a recognized expert on business-process reengineering and the application of leading-edge information systems technology.