Blue Ocean Strategy

In this summary you will learn

• Why you want to avoid head-to-head competition
• Instead, how to open a fresh market with an innovative product
• What the six principles of "blue ocean strategy" require
• What their risks are
• How to implement them

getAbstract rating

Why you should read Blue Ocean Strategy

This breakthrough book provides an organized framework for identifying and implementing out-of-the-box "blue ocean strategies" in all industries. The blue ocean strategy explains how to sail your business into new markets with less competition and greater profitability. Disarmingly written by W. Chan Kim and Renée Mauborgne, the book is energized with fresh research about the impact of innovative ideas on old industries. The compelling business examples alone are worth taking this cruise. Even the appendices make interesting reading and contain more detailed examples about products ranging from the Model T to movie theaters (the authors explain how innovators reinvented theaters and created their own blue ocean phenomena). While the book provides its share of rules and principles for intrepid strategists to follow, complete with its own jargon, managers easily can navigate right to the authors' key strategic advice. getAbstract.com considers this book essential for any strategist or entrepreneur who wants to move out of intensively competitive shark-infested waters and into the relative tranquility of the open blue ocean. Getting there isn't risk-free, but great adventure awaits the intrepid executive who makes the voyage.

About the Authors

W. Chan Kim is a professor of strategy and international management at INSEAD in Fontainebleau, France. Previously, he taught at the University of Michigan Business School. He has written for numerous business journals, the Financial Times, The Wall Street Journal and The New York Times, and is a founder of the Value Innovation Network. Renée Mauborgne is a Distinguished Fellow at INSEAD, where she is a professor of strategy and management. She is also a Fellow of the World Economic Forum and published numerous articles on strategy and managing multinational corporations.