Summary of Catalyst Code

The Strategies Behind the World's Most Dynamic Companies

Harvard Business Review Press, more...

Catalyst Code book summary
The new model of doing business: Forget one-sided strategies. Follow the multi-sided catalyst approach.

Rating

8 Overall

8 Applicability

9 Innovation

8 Style

Review

Everyone’s keen to know the secrets of successful, fast-growing companies. In response, David S. Evans and Richard Schmalensee look at new ways to bring buyers and sellers together. Companies that act as catalysts combine opportunism, customer service and savvy pricing to create a profitable, flexible business model by assembling audiences, cutting costs or connecting other companies. The authors offer plenty of concrete examples of these strategic combinations – from Diners Club and American Express to Microsoft and Google. Perhaps the one weak point in their theory is that the borders between catalysts and noncatalysts are a bit fuzzy. (A supermarket isn’t a catalyst, but a mall is.) getAbstract recommends this interesting, strategic analysis to managers seeking a thought-provoking look at how to create new, enticing and profitable links.

A full book summary is unavailable at this time. Why?

Comment on this review

More on this topic

By the same authors

  • Book
     

    Richard Schmalensee and David S. Evans

    MIT Press, 2005

    (8)

Customers who read this review also read

More by category