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Why you should read Catalyst Code
Everyone’s keen to know the secrets of successful, fast-growing companies. In response, David S. Evans and Richard Schmalensee look at new ways to bring buyers and sellers together. Companies that act as catalysts combine opportunism, customer service and savvy pricing to create a profitable, flexible business model by assembling audiences, cutting costs or connecting other companies. The authors offer plenty of concrete examples of these strategic combinations – from Diners Club and American Express to Microsoft and Google. Perhaps the one weak point in their theory is that the borders between catalysts and noncatalysts are a bit fuzzy. (A supermarket isn’t a catalyst, but a mall is.) getAbstract recommends this interesting, strategic analysis to managers seeking a thought-provoking look at how to create new, enticing and profitable links.
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