Corporate Aikido

Unleash the Potential within Your Company to Neutralize Competition and Seize Growth

by Robert Pino

McGraw-Hill, 1999

ISBN: 9780070502406
Pages: 192

Category: Strategy

In this summary you will learn

• How you can apply the principles of aikido to your corporate strategy
• Why you should welcome competition
• Why inner spirit is much stronger than outer muscle

Why you should read Corporate Aikido

Robert Pino uses the model of success in the martial art of aikido to show how corporations today can succeed. Aikido believes in winning without fighting and in gaining a victory over yourself. In business, that means concentrating on building your own strengths, rather than trying to launch an aggressive attack. You deflect attacks against you by neutralizing your competitor and taking over his power and energy. Pino discusses ways aikido’s philosophy applies to the business world and gives examples of how major companies have used this approach. This interesting, original book suffers from two writing faults: occasional long, difficult-to-read sentences and repetition of the same ideas. Nonetheless, getAbstract recommends this book to those seeking new strategies for strengthening their organizations in a competitive marketplace.

About the Author

Robert Pino has more than twenty years of international experience in marketing and strategic decision-making. He was in management at Sara Lee and AT Kearney before founding his own strategy consulting firm, Robert Pino & Company. It has offices in Chicago, Rotterdam, and Hong Kong. He gives seminars and consults with the world’s largest multinationals and global Fortune 500 companies.

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