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(9)In this summary you will learn
- Why competitive advantage is the key to global expansion
- How your company can go global, level by level
- Why managers need to be open-minded about their company's structure in the global marketplace
Why you should read Designing the Global Corporation
Globalization has become such an overused buzzword that it has become nearly devoid of meaning. Here, author Jay R. Galbraith injects new precision into the concept: Going international means plenty of hard work and painstaking attention to detail. Because every company's strategy, market and competitive advantage is unique, it's impossible to define one single, perfect, organizational structure for an international business, but Galbraith provides some fascinating alternatives to consider. Although Galbraith's book is jargon-filled and dense, it is full of useful, illustrative examples. He manages to reduce international business to its simplest form: A company develops an edge, and then tries to take it abroad. This involves many challenges, which Galbraith describes in rich detail. So if your company is multinational - or wants to be - getAbstract recommends this book to you. It is tailor-made for executives who are involved in international business - or who hope to expand their global reach.
About the Author
Jay R. Galbraith is professor of management at the International Institute for Management Development in Lausanne, Switzerland. He is on leave from his faculty position at the University of Southern California, and has served on the faculties of the University of Pennsylvania and the Massachusetts Institute of Technology.
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