Summary of Good Strategy / Bad Strategy

The Difference and Why It Matters

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Good Strategy / Bad Strategy book summary
Most businesspeople don’t know how to strategize. They think it means listing goals. They’re not even close.


8 Overall

8 Applicability

8 Innovation

9 Style


Wouldn’t it be worthwhile to sit down for an extended session with a top business thinker while he discusses the fine points of corporate strategy with you? You can, at least in an editorial sense, when you read Richard Rumelt’s work on business strategy. The prestigious McKinsey Quarterly calls Rumelt “strategy’s strategist,” and The Economist includes him on its list of the 25 most influential people in business management today. Who does he think he is, a rocket scientist? Well, yes, he also worked as an engineer on the US Voyager mission to Jupiter. Distilling a lifetime of experience, and delving into history and the classics to illustrate strategy’s importance, Rumelt shares ways to discern good strategy from bad and tells you how to implement the good. getAbstract recommends his fascinating, informative, enjoyable, erudite book and considers it necessary reading for executives and managers on the topic of strategy.

In this summary, you will learn

  • What distinguishes good strategy from bad
  • How to develop and implement good strategy


Our Strategy? To Be the Best!
A graphics firm asked author and strategic management consultant Richard Rumelt for his assistance in defining its strategy. At their first meeting, the CEO said he had a “20/20 plan” that would serve as the company’s basic strategy: Each year the firm’s revenues...
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About the Author

Richard Rumelt is a professor at UCLA’s Anderson School of Management and a consultant on strategic management issues.

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    Deborah Dickerson 1 year ago
    Cannot print this document
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    Vladimir Petek 3 years ago
    The book successfully outlines a profound strategy practice. A road-map for those who really wish to accomplish something with their strategy.

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