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(6)In this summary you will learn
- Why established methods of increasing profits are no longer reliable
- How to earn profits with the "demand innovation" strategy
- How to use your "invisible balance sheet" to help your company grow
- How to use seven interim steps to start earning more revenue right away
Why you should read How to Grow When Markets Don't
Leaders of established companies are now finding it harder to earn additional revenue. Authors Adrian Slywotzky and Richard Wise say managers must realize that the old reliable revenue sources - brand extensions, mergers, international growth - just aren’t panaceas any more. The answer, they say, is "demand innovation." That means proactively making business more efficient for your suppliers upstream and your customers downstream. The authors bolster their argument with detailed, relevant case studies involving the likes of Cardinal Health, GM’s OnStar, Virgin, Johnson Controls and many more. The case studies mostly manage to avoid the breathy, laudatory treatment that is virtually de rigueur when consultants write about their corporate subjects. The authors’ "invisible balance sheet" concept is useful. They also provide seven immediate steps companies can take to improve earnings, even if they can’t create fresh revenue streams. Because this book offers practical applications, as well as theoretical strategic insights, getAbstract.com recommends it to managers in established companies.
About the Authors
Adrian Slywotsky also wrote the bestseller The Art of Profitability. He co-authored The Profit Zone and Profit Patterns. Slywotsky and co-author Richard Wise are vice presidents of Mercer Management Consulting, Inc., which specializes in growth in changing markets.
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