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Strategy Moves

Attack and Defence Strategies for Business

by Jorge A. Vasconcellos e Sá

FT Prentice Hall, 2005

Category: Strategy

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Strategy Moves

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In this summary you will learn

  • How the rules of warfare also apply to the corporate world
  • Why the business battlefield is littered with the corpses of companies that ignored basic strategies
  • Why success depends on always following the rules

Why you should read Strategy Moves

What does General Douglas MacArthur know about business? How can a strategy that Napoleon employed many years ago be relevant in the corporate world? Jorge A. Vasconcellos e Sá has written a distinctive business book, though it is not an entirely easy read. His contention - which he supports with many well-informed examples - is that the detailed rules of war also can be applied to business. He maintains that understanding strategy greatly increases a leader’s chances of defeating any rivals. The author concedes that no leader can control all the variables, so good fortune plays a major role in business and marketing. However, a CEO who follows the time-tested rules of battle will be in a better position to catch a lucky break. getAbstract recommends this detailed, if dense, take on the usual business and battles analogies.

About the Author

Jorge A. Vasconcellos e Sá, a professor who won Europe’s highest academic award, the Jean Monnet Chair, has written 13 books and more than 40 academic articles. He has worked for several multinational companies.

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