The War Room Guide to Competitive Intelligence

by Steven M. Shaker and Mark P. Gembicki

McGraw-Hill, 1999

ISBN: 9780070580572
Pages: 255

Category: Strategy

In this summary you will learn

• Why gathering the correct information - and protecting it - must be a prime objective in today’s business world
• How to take charge of a conference from its start
• Why the Internet has replaced books as the primary source of information about your competition

Why you should read The War Room Guide to Competitive Intelligence

Steven M. Shaker and Mark P. Gembicki adapt government intelligence tactics to the business world. They help businesses convert information into profitable action. You cannot separate information either from its protection or from decision making. If you move all three of those processes into a centralized war room, you can thrive in today’s competitive business environment. You must approach everything - from conferences to the Internet - with strategic information-gathering techniques. This tactically based book is valuable for executives or managers who wish to improve their grasp of competitive intelligence. While it is dense at points and includes a number of complicated charts, getAbstract recommends it for its supreme clarity. The sections on how to visualize intelligence, get the most out of conferences, read body language, and choose the right search engine are particularly helpful.

About the Authors

Steven M. Shaker, a nationally renowned futurist, is co-founder and vice president of War Room Research. He has appeared on several high-profile television programs, including Good Morning America and Nightline Mark Gembicki  is co-founder and president of War Room Research. An expert on information security, he is a leader of the Manhattan Cyber Project.

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