Chris Griffiths
The Creative Thinking Handbook
Your Step-by-Step Guide to Problem Solving in Business
Kogan Page, 2019
What's inside?
Creativity is the power skill in today’s evolving business world.
Recommendation
Business leaders recognize the creativity gap in their organizations: While roughly 82% of companies connect creativity with strong business results, only 11% agree that their organizations implement creative thinking as a core element in their business practices. Author Chris Griffiths explores the absence of creativity in company work habits. He presents a series of useful tools to generate, analyze and implement ideas and to make creativity a core element of an organization’s mission.
Summary
About the Author
Best-selling author Chris Griffiths is the founder and CEO of OpenGenius, which offers training, software and tools to help companies implement creative thinking strategies.
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