Nicholas Lovell
The Curve
How Smart Companies Use Freeloaders to Find Superfans
Portfolio, 2013
What's inside?
Embrace “the power of free.”
Recommendation
Upload your latest book, song or game to pirate sites or YouTube. Give away your e-book on Amazon. Send your best game to iTunes, priced at zero. Free is a way to sell more of your creations to the most people at the highest prices. Give good stuff away to build an audience, cultivate your audience members, create fans and “superfans” at the top of your “Curve” and sell, sell, sell. Consultant Nicholas Lovell offers short, powerful lessons about principles that he believes apply – or soon will apply – to many businesses. getAbstract recommends Lovell’s functional, profit-oriented vision of the future to anyone who needs to understand the marketplace, especially those offering digital or creative products.
Summary
About the Author
Nicholas Lovell applies the Curve principles to his London-based book writing, speaking, consulting and training business.
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