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The Customer Loyalty Loop
Book

The Customer Loyalty Loop

The Science Behind Creating Great Experiences and Lasting Impressions

Career Press, 2016 more...


Editorial Rating

8

Qualities

  • Applicable
  • Overview
  • For Beginners

Recommendation

Businesspeople twist themselves into pretzels recruiting new customers and closing sales. But few take the necessary steps to transform new customers into repeat buyers. Often, they don’t know how. Marketing strategist Noah Fleming provides a well-conceived, field-tested, four-stage program for developing an enthusiastic, loyal customer base. Fleming’s worthwhile book features a lot of valuable information that you can put into practice immediately, though he also tends to critique other authors and to brag a bit. Readers may bog down in his theoretical scientific and psychological material, since he doesn’t always tie it to the practical question of building customer loyalty. However, his advice about customer service is accessible and useful. getAbstract recommends his solid counsel to business owners and managers seeking strategies for developing loyal, repeat customers.

Take-Aways

  • Finding new customers is easy; turning them into loyal customers is harder.
  • People construct mental narratives to help them understand their world. You can affect your customers’ narratives to reflect well on your brand.
  • Make every aspect of each customer’s experience memorable and exceptional – before, during and long after the sale.

About the Author

Noah Fleming also wrote the bestseller Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving. His firm, Fleming Consulting & Co., works with business owners and executives to improve marketing strategy.


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