Skip navigation
The Internet Trap
Book

The Internet Trap

Five Costs of Living Online

University of Toronto Press, 2018 more...


Editorial Rating

8

Qualities

  • Analytical
  • Applicable
  • Concrete Examples

Recommendation

McGill University associate professor of marketing Ashesh Mukherjee analyzes five significant online costs or problems that trouble Internet users. They are “too much temptation, too much information, too much customization, too many comparisons and too little privacy.” After presenting these issues, Mukherjee offers smart, practical solutions. getAbstract suggests stepping away from the screen and reading this book to anyone surfing the web. 

Take-Aways

  • If you’re “living online,” you may encounter five significant problems or “costs” in two categories “commercial costs for consumers” and “social costs for individuals.”
  • The commercial costs include overspending on instantly available goods and services. Over time, the things people buy so easily lose value in their eyes.
  • The social costs include exposure to unverified judgments and opinions. Time spent anonymously online can devolve to negative actions and bad behavior.

About the Author

Ashesh Mukherjee  is an associate professor of marketing in the Desautels Faculty of Management at McGill University. 


More on this topic

Learners who read this summary also read

Related Channels