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The New Strategic Thinking
Book

The New Strategic Thinking

Pure and Simple

McGraw-Hill, 2005 more...


Editorial Rating

7

Qualities

  • Innovative
  • Applicable
  • Concrete Examples

Recommendation

Author and consultant Michel Robert has tested his process for strategy development over the course of two decades of business experience. His method involves taking advantage of the overall knowledge of your company’s executives and involving them in developing strategy, turning them into stakeholders in the company’s future. His book is both a guide to the process and a collection of case studies of companies that have used this approach, ranging from insurance providers to heavy equipment manufacturers and developers of advanced weapons systems. Not surprisingly, Robert champions his proprietary process and often crosses the line into selling rather than teaching. Nevertheless, getAbstract finds that this can be a valuable handbook for the CEO who is considering how to set a strategic direction for growth.

Take-Aways

  • A CEO should not keep the company’s strategy secret or develop strategy in isolation from subordinates. A successful strategy requires stakeholder support.
  • The CEO should develop a future-oriented vision for the company.
  • This vision unites employees around the company’s goals.

About the Author

Michel Robert is a strategy consultant and founding partner of an international consulting firm. He is the author of Product Innovation and Strategy Pure & Simple: How Winning Companies Outpace Their Competitors.


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