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The Power of Experiments
Book

The Power of Experiments

Decision-Making in a Data-Driven World

MIT Press, 2020 more...


Editorial Rating

7

Qualities

  • Overview
  • Concrete Examples
  • Insider's Take

Recommendation

Organizations big and small rely on experiments to test ideas, research products and services, gauge consumer response and inform decision-making. Once the purview of medicine, academia and social science, experimentation has expanded into almost every field, providing leaders with data to develop and deliver improved goods and services, upgrade practices and benefit society. Harvard Business School professors Michael Luca and Max H. Bazerman believe that the insights and advantages research provides for business, consumers and citizens outweigh the potential for misuse.

Take-Aways

  • The experimental revolution is underway, changing how organizations make decisions.
  • Psychology has a rich history of experimental learning.  
  • Choice architecture nudges people toward decision-making that benefits society.

About the Authors

Michael Luca is an associate professor of business at Harvard Business School and contributes to The Atlantic, The Wall Street Journal and Harvard Business Review. Fellow Harvard professor Max H. Bazerman is the author of Better, Not Perfect and The Power of Noticing, and co-author of Blind Spots.