Trust Factor
The Science of Creating High-Performance Companies
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While some leaders might decry “softer” management theories, neuroscience proves that treating your staff members like adult human beings and trusted colleagues pays off. In this engaging and accessible read, neuroeconomist Paul J. Zak shows how creating a “culture of trust” can turn around organizations that might be bound for failure. Based on findings from numerous scientific experiments, Zak examines trust, suggests eight areas to focus on, and outlines practical and manageable steps to bolster workplace bonds and employees’ effectiveness.
Take-Aways
About the Author
Paul J. Zak is a professor of economics, psychology and management at Claremont Graduate University, California, where he founded the Center for Neuroeconomics Studies, a research laboratory that studies how people make decisions.
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