Andrea Olson
What to Ask
How to Learn What Customers Need but Don’t Tell You
Matt Holt Books, 2022
Was ist drin?
Ask the right questions to reveal real customer needs.
Recommendation
Every year, companies spend millions of dollars figuring out what their customers want and how to capitalize on those insights. Unfortunately, many factors inhibit this process, such as bosses sticking to old beliefs, employees focusing on costs over customers or too much data overwhelming researchers. Luckily, behavioral economics expert Andrea Belk Olson offers an illuminating guide on how to get to the customer’s heart. She teaches you how critical thinking turns data into insights, how to analyze influencing behaviors and how to monetize solutions.
Summary
About the Author
Andrea Belk Olson teaches executives the art and science of brand differentiation through understanding customer behavior. She is a contributor to Harvard Business Review, Entrepreneur Magazine and Chief Executive Magazine.
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