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Empathy Is Your Best Creative Tool
Video

Empathy Is Your Best Creative Tool

99U, 2019


Editorial Rating

8

Qualities

  • Applicable
  • Concrete Examples
  • Engaging

Recommendation

People sometimes equate learning about and using empathy with nice or compassionate behavior. According to CEO and founder of Sub Rosa, Michael Ventura, however, empathy is a skill. Properly leveraged, people can not only use empathy to nurture positive behaviors in themselves and others, but also to develop more creative and effective solutions to problems and to facilitate collaboration. By taking both an internal and external approach to what Ventura dubs “applied empathy,” business leaders can create more inclusive organizations, comprised of more productive, creative and synergistic teams.

Take-Aways

  • There are three main kinds of empathy, but only one is helpful for business.
  • Empathy is not, in and of itself, moral.
  • You must develop inward empathy first.

About the Speaker

Michael Ventura is the CEO and founder of Sub Rosa, a leading strategy and design firm. He is also a visiting lecturer and co-owns and operates a globally recognized design store in New York’s West Village.


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