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How to Write a Business Plan
Book

How to Write a Business Plan

Kogan Page, 2010 más...


Editorial Rating

7

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  • Applicable

Recommendation

According to Antarctic explorer Roald Amundsen, “Adventure is just bad planning.” Adventure is certainly not a priority in business. To avoid it, all firms need a well-conceived, properly organized and expertly written business plan. A good business plan can help your business accomplish vital objectives, such as securing the financial backing you need to take your company to the next level or getting top dollar if you decide to sell the firm. Brian Finch, a seasoned business professional, has assembled a basic, practical – though list-heavy – book on how to write a concrete business plan to achieve maximum impact. Although he rightly remarks that “there is bound to be some repetition in your business plan, just as there is in this book,” getAbstract finds that rookie entrepreneurs will benefit from his savvy advice.

Take-Aways

  • Your business plan should be a well-structured document that tells a story. It should have a beginning, middle and end.
  • How you develop your business plan depends on who will read it; adjust your emphasis and tone to your audience, who could be investors or government officials, for example.
  • Although the plan should begin with a crisp, clear summary, write that part last. Use it to sell your proposal and tell the reader what action you want him or her to take.

About the Author

Brian Finch is an independent consultant and business book author. He served as development director at various large companies and as finance director for a bookshop chain he co-founded.


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