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Social Media ROI

Managing and Measuring Social Media Efforts in Your Organization

by Olivier Blanchard

QUE Publishing, 2011

Category: Industries
This summary is also available in: Spanish

Social Media ROI
How to plan, organize, manage, measure and assess your social media program

In this summary, you will learn

  • How social media can help your company
  • How to plan, organize and manage a social media program
  • How to measure and assess your results

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Why you should read Social Media ROI

Brand strategist Olivier Blanchard proffers comprehensive information and helpful advice in his worthy overview of social media. Blanchard explains how to plan, organize, manage, measure and assess social media programs. Although numerous social media manuals already flood the market, getAbstract believes this savvy, informative guide offers some new insights on evaluating your results and recommends it to anyone seeking to leverage the exciting, burgeoning, and occasionally baffling world of social media.

About the Author

Olivier Blanchard manages BrandBuilder Marketing, a company that helps firms plan traditional and social media programs, and the Red Chair Group, which trains executives in the use and leverage of social media.

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  1. 13 de diciembre de 2012 yael wagner
    misleading title. was hoping to learn/get an idea of a valid ROI model for social media. instead, it's more about what does it mean to have social media program implemented in the enterprise, what's the value of it... Where's the ROI model? what do i measure? how do i measure? i somewhat feel as if the ROI is MIA. :-( love the "CEO buy-in" section.

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