Ignorer la navigation

Internal Marketing

Effective corporate communication can help build unity and purpose in your workforce.

Common Purpose

Joel Kurtzman

Jossey-Bass, 2010

(7)

The command-and-control leader is a dinosaur. The ideal replacement: the “common purpose” leader.

Télécharger le résumé:      PDF    Mobi    ePub    Mobile PDF    Kindle

Data-Driven Marketing

Mark Jeffery

John Wiley & Sons, Inc., 2010

(7)

To accelerate your marketing career, learn which marketing data drive sales, results and profits.

Télécharger le résumé:      PDF    Mobi    ePub    Mobile PDF    Kindle

The Why of Work

Dave Ulrich and Wendy Ulrich

McGraw-Hill, 2010

(8)

An expansive, inspiring guidebook for meaning-making leaders, the employees they guide and the companies they serve.

Télécharger le résumé:      PDF    Mobi    ePub    Mobile PDF    Kindle

Marketing Accountability
 

Malcolm McDonald and Peter Mouncey

Kogan Page, 2009

(7)

Your company doesn’t gamble with budgeting, operations or manufacturing. Why gamble with marketing?

Télécharger le résumé:      PDF    Mobi    ePub    Mobile PDF    Kindle    Audio