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UnMarketing

Scott Stratten

John Wiley & Sons, Inc., 2010

(7)

Undo your unfashionable marketing habits with UnMarketing for unrivaled results.

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Viral Loop

Adam L. Penenberg

Hyperion, 2009

(8)

Viral growth can turn a popular online service into an exponentially exploding commercial juggernaut.

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Six Pixels of Separation

Mitch Joel

Business Plus, 2009

(8)

How to make waves online by creating a personal brand and becoming the hub of an internet community

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Groundswell

Charlene Li and Josh Bernoff

Harvard Business Review Press, 2008

(9)

Join the online “groundswell” roaring toward you and your company – or get swamped by it.

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Viral Marketing