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Game-Based Marketing

Gabe Zichermann and Joselin Linder

John Wiley & Sons, Inc., 2010

(6)

To engage your customers, add games to your marketing mix.

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Changing the Game

David Edery and Ethan Mollick

FT Press, 2008

(8)

Playing video games in the workplace makes good business sense for training, recruiting and fostering innovation.

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Rock, Paper, Scissors

Len Fisher

Basic Books, 2008

(8)

A lively introduction to game theory (or how to use the Prisoner’s Dilemma for fun and profit).

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Total Engagement

Byron Reeves and J. Leighton Read

Harvard Business Review Press, 2009

(8)

How games affect business: To build leadership, teamwork, creativity, productivity and engagement, have some serious fun.

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Games in Business