Lessons from Corporate Founders
To do absolutely what you want with a corporation, start your own - they did.
The queen of chocolate-dipped strawberries offers tips for building a sweet business.
By courting publicity and TV, Donald Trump has made his name into a brand that adds value to his skyscrapers and casinos.
Andrew Carnegie was progressive and controlling, eager for money and philanthropic, a steel baron and an American icon.
Simple principles impelled Mary Kay, Inc.’s growth: from a woman’s $5,000 kitty to a lion selling $1.4 billion globally.





