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Lessons from Corporate Founders

To do absolutely what you want with a corporation, start your own - they did.

Berried in Chocolate Berried in Chocolate

Shari Fitzpatrick

Pelican Publishing, 2011

(7)

The queen of chocolate-dipped strawberries offers tips for building a sweet business.

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No Such Thing as Over-Exposure No Such Thing as Over-Exposure

Robert Slater

FT Prentice Hall, 2005

(6)

By courting publicity and TV, Donald Trump has made his name into a brand that adds value to his skyscrapers and casinos.

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Carnegie Carnegie

 

Peter Krass

John Wiley & Sons, Inc., 2002

(8)

Andrew Carnegie was progressive and controlling, eager for money and philanthropic, a steel baron and an American icon.

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More Than A Pink Cadillac More Than A Pink Cadillac

 

Jim Underwood

McGraw-Hill, 2002

(8)

Simple principles impelled Mary Kay, Inc.’s growth: from a woman’s $5,000 kitty to a lion selling $1.4 billion globally.

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