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Brand Success Stories

If you absolutely want your brand to be as well-known as Starbucks, drink up.

What's Your Story? What's Your Story?

 

Ryan Mathews and Watts Wacker

FT Press, 2007

(8)

If you want to engage an audience and get people to listen, tell a good story. Great marketers are great storytellers.

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The Real Thing The Real Thing

Constance L. Hays

Random House, 2004

(7)

Coca-Cola is a simple drink, but a complex, sales-driven company: How to mix syrup with carbonated water, and get money.

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FedEx Delivers FedEx Delivers

Madan Birla

John Wiley & Sons, Inc., 2005

(7)

If it absolutely, positively has to get there on time, work like hell to build a great system and then constantly innovate.

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Absolut Absolut

 

Carl Hamilton

Thomson Texere, 2000

(8)

Absolut Marketing.

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